About US

Founded in Austin, Texas, MÄB encompasses every aspect of your active lifestyle and self-expression, offering timeless sports gear and workout attire alongside versatile streetwear. MÄB Apparel is meticulously designed to transcend mere clothing, embodying the essence of a community of like-minded individuals, thus the MÄB. The clothing line is a comprehensive clothing line of three distinct sub-niches of clothing: professional sports wear (MÄB: Olympian), athleisure (MÄB: Performer), and urban streetwear (MÄB: Spectator).

MÄB History 
MÄB (pronounced “MOB”) is the long-held dream of Tony Givens-Skeaton, a military veteran who returned to his native Austin, Texas after completing his military service in 1992. While enrolled at Southwest Texas State University in San Marcos as a graphic design major, Tony embarked on an entrepreneurial journey in the clothing industry despite lacking prior experience or business acumen.

Relocating to Houston, Tony dedicated himself to nurturing his brand, diligently saving funds to produce his inaugural  batch of MÄB t-shirts. The internet was still in its infancy, when online stores were not yet a reality. Undeterred, Tony resorted to selling his shirts out of the trunk of his car at local nightclubs, and his inventory quickly sold out. Tragically, he was robbed later that night and lost all his profits and his dreams eventually faded away. A few months later, Tony met his future wife, and they relocated to Philadelphia.

Despite his setback, Tony’s most steadfast supporter and unwavering believer in his vision was his mother. Her final wish was for him to resume his endeavors and fulfill his dream. Sadly, she never witnessed that aspiration materialize. She passed away in the month of November 2022. Driven by her unshakable belief in him,Tony dedicated the following three years meticulously revamping his clothing line. During the day, he was a full time delivery driver for a prominent grocery chain in Pennsylvania. After work he dedicated his evenings to researching the clothing industry, diligently following inspirational clothing lines on YouTube and Instagram, and meticulously studying the strategies of successful brands. Slowly MÄB was being revived.

In the month of October 2024, Tony, who had been working for his employer for nearly two and a half years, was wrongfully terminated and was now unemployed. He invested all the accumulated tips he had saved as a delivery driver into his brand and began designing.

Today, the clothing line has undergone a complete transformation from a simple label attached to a blank t-shirt to a comprehensive clothing line in the making. The brand has been strengthened. it’s a new standard being built from the ground up. MÄB has emerged as that up-and-coming draft pick; that buff jock in the gym, and that new kid on the block. MÄB’s vision: to offer a product that is durable, sustainable, looks great and speaks for the one who wears it. Whether you want to reflect your self-achievement, expression or simply be part of the MÄB community, you are covered.